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| Huawei Mobile Phones |
Having previously kept their name hidden away from the Western market by producing devices bearing the name of brands we're more familiar with, Huawei (pronounced WHA-WAY) are now poised to step into the limelight. With a brand new marketing department featuring ex Samsung and Everything Everywhere executives, there's no questioning that Huawei are taking a UK launch seriously. With this in mind here are some things you may not know about a brand who are likely to gain household name status over the course of 2012.
Huawei in Disguise
From the Orange Barcelona, T-Mobile Pulse and Vodafone Smart mobile phone handsets through to 3 Mobile Broadband dongles; all manner of UK phone network branded devices are in fact Huawei's in disguise. Not only have these instances of white labelling allowed Huawei to build relationships with networks but also allowed them an insight into how the UK market interacts with their devices. Having tested the water so to speak, the company are now removing their disguise and announcing their presence to a new market - a move which has surely been partially inspired by the immense success of HTC since they took the same step.
Thin is In
At technology showcase extravaganza CES 2012 in Las Vegas, Huawei unveiled the Ascend P1S - one of the first Smartphones bearing their name with a release scheduled in the UK. As well as boasting Android Ice Cream Sandwich and a powerful processor the handset is also the thinnest phone in the world. This impressive accolade is sure to grab them the headlines when the Ascend P1S is available here around April 2012.
It's a Media Thing
As well as attempting to take the mobile phone market by storm, Huawei also have their sights set on the media tablet sector – with their MediaPad 7 inch tablet already on the market. As with the Ascend P1S, the hope is to take advantage of the interest in Android's Ice Cream Sandwich operating system with a re-vamped ICS equipped MediaPad due for release imminently.
Given the success HTC have experienced in Western markets since selling handsets in their own name it seems that Huawei have a good chance of breaking through - particularly given the arsenal of products they have lined up and ready to launch.








