It’s All about Desire

Korean electronics giant HTC have only relatively recently broken onto the world stage, but with their innovative devices, no-nonsense press and marketing strategy and commitment to pushing Android as far as it can go: they are already a major force to be reckoned with in the mobile phone world. With previous devices such as the HTC HD2, HTC Hero and the original HTC Desire all touted as potential iPhone killers at the time of their release; there is certainly a chance that Apple has had an eye on HTC as a potential threat to their Smartphone dominance. Although these handsets have so far failed to usurp the iPhone of its throne, it seems that HTC may have finally created a handset with the ability to do just that- and done so by putting together an advanced hybrid of two of their existing models.

The first incarnation of the HTC Desire has met with accolades and criticism since its initial launch, but for the most part is widely considered to be an admirable handset which makes great use of Google’s powerful Android platform. To many the Desire was considered to be an all-round better alternative to the iPhone 3gs which does indeed mean that it is fair to say that the phone could rightfully be labelled an ‘iPhone Killer’- that was until the iPhone 4 was launched. With the updated iPhone came a whole new collection of features and aesthetic aspects which other manufacturers were measured against. For the most part, the Desire was considered to be a competitor to the iPhone 4 but rarely deemed to be superior.

Prior to the release of the Desire, HTC had previously launched the supersized handset the HTC HD- which boasted an impressively sized screen and incredible camera/video capabilities. To many this phone represented an exciting new era in portable technology, but the vast majority agreed that one thing held it back: the Windows Mobile platform. Windows mobile has a reputation for being clunky, awkward and slow. Although many of the problems with the operating system were ironed out in the relatively new Windows Mobile 7, Android earned its places as HTC’s platform of choice and with 2.2 Froyo, Android became the main front runner in terms of competition to iOS and the iPhone at large.

In the light of the various successes and shortfalls of their previous models it should come as no surprise that HTC’s most recent offering, the Desire HD (to be launched in early October) has essentially taken the big advantages of its most popular existing handsets and tweaked the resulting phone to perfection. The HTC Desire HD combines the HD qualities and impressive screen of the HTC HD and HD2 with the same operating system and platform as the desire. It also boasts an 8 megapixel camera and flash in addition to an extremely quick processor, bundles of RAM and all manner of connectivity extras. In short, this phone is going to be big: very big.